article thumbnail

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

Apparel 52
article thumbnail

Fern Hill Market: A Sip of Small Town Shopping

Retail Adventures

Even though managing that many diverse vendors, plus her own shop wasn’t easy, it still wasn’t enough for Taylor. Customers and her community are as important to her as they are to her business, this has made her a big believer in Shoppertainment: the combination of in-store events and shopping. She buys to standout.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

A survey commissioned by social shopping platform Slickdeals found that U.S. Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. Impulse shopping is not reserved for physical stores. 2: Cross-merchandising. What is cross-merchandising?

article thumbnail

What is a Category Reset

Wiser

For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Grocery and apparel are well-known for quarterly seasonal resets, but other verticals have to consider the time of year as well. Consider Cross-Merchandising Opportunities.

article thumbnail

Trends in Toys and Gifts at Baby Stores

SGN Magazine

“They do well for us because of price-point generally, and right now people are also trying to support local shops when they buy gift items.” To get shoppers who may have stopped in for an apparel item interesting in adding a toy or gift to their purchase, Banta again focused on price point. In Scottsdale, Ariz.,

ATS 92
article thumbnail

Retail Ready: Setting Your Sales Floor to Sell!

Retail Adventures

The Target Syndrome Think about the last time you shopped at a Target store. We begin each one by observing how people shop the sales floor: Where do they go? These are the important but often overlooked things that allow customers to shop comfortably. How much did you spend? Where do they linger? The Enablers.

article thumbnail

What is Visual Merchandising?

Wiser

Mannequins are a staple of nearly every apparel retail store and for good reason. Clever visual merchandisers pose mannequins in interesting and unexpected ways to draw attention and break the status quo of otherwise passive shoppers. Even the kind of music you play in your stores says something about the merchandise and the brand.