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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail TouchPoints

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Rakuten businesses include marketing, data analytics, travel, food delivery, messaging, banking/credit life insurance and telecommunications.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. She holds a B.S.

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Mys Tyler founder on why fashion brands should embrace body positivity

Inside Retail

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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YouTube Ads Benchmarks (2021)

Store Growers

People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers. Telecommunications.