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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

Have you started your holiday shopping yet? Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. As mentioned, though, these shops are making improvements in standard-setting with higher-caliber merchants operating on them.

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2021: The Year of Social Advertising

Retail TouchPoints

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

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3 Ways Brands are Harnessing the Value of Marketplaces

Retail TouchPoints

However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. These insights also can support brands retail media strategies , which 53% of respondents added to their marketing and advertising mix over the past year. According to Emarketer , U.S.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

How Macy’s is Making Checkout ‘One of the Happiest Moments Online’ As Macy’s retail media network evolves, the retailer is increasingly focused on capturing non-endemic ad dollars — that is, advertising from brands not typically associated with the department store chain such as travel partners or subscription and streaming services. “We