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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. And this plan has worked! Nearly every time, right?

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. What Does It Mean to Increase Your Revenue?

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A Guide to Pricing Your Products

Wiser

Customers can be extremely sensitive to prices, and often view price as one the main factors to consider when making purchases. There is no one-size-fits-all pricing strategy, you’ll need a plan that fits the specifics of your company. Seasonal Discounts and Promotions. How Should You Price Your Products?

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Google Discovery ads: Everything You Need to Know

Store Growers

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Google Discovery Ads vs. Display Ads There are two main differences between Google Discovery ads and Display ads. Plan your funds and set up your budget You can’t go far with your campaign if you don’t plan your funds ahead.

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. Many brands struggle with planning out creative ways to use the app’s video and audio tools to promote their products. There are two main areas on the app: the “For You Page” and the “Following” page.

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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

The last benefit is that for some advertisers, it’s too expensive to hire quality Google Ads people to manage their campaigns. Check which attribution model is this advertiser using? Most advertisers don’t have any clue about this. Next, you’re trying to figure out what this advertiser is trying to do. Let’s get started!