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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies. Flexible Payments Will Gain Further Ground. Salesforce expects U.S.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

According to a 2020 survey, over half of U.S. A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. These companies, like Shipbob and Flexport, streamline operations and make ecommerce more accessible for brands.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Traditional retailers with digital commerce operations compete head-to-head with online retailers for demanding customers. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

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Welcome to the new customer experience

Inside Retail

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Total costs (marketing, packaging, shipping, fulfillment, storage, etc.) / # of orders = cost per order. Evaluating 2020 Metrics and Planning for 2021. are factored in.

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CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

Retail TouchPoints

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. You need to get buy-in from across the organization — from the finance team, from the customer service team, from the IT team, from the marketing team.

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2023 Retail Success Guide

Independent Retailer

Supply chain, inventory, and shipping challenges remain. . More ecommerce engagement and transactions should be facilitated through the likes of chatbots, AR/VR, and similar interactive tools. In-app advertising and purchasing of products will dramatically increase in 2023. . Conversational Commerce. back to top.