Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration
Retail TouchPoints
MARCH 11, 2021
They wanted to get out and didn’t linger in stores, or walk around aisles or window shop. I think you’re going to have a lot more of that once people return. The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts.
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