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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Retailing is about maximizing return on the cost of assets — primarily products and service. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. OOH advertising is booming. have their own media network.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

I think you’re going to have a lot more of that once people return. The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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June’s warm weather boosted spending on clothing, pubs and outdoor retailers, yet restaurants continued to struggle as Brits cut back on dining out

A1 Retail

percent), sports and outdoor retailers returned to growth (1.1 per cent), as consumers embraced more active, outdoor lifestyles and purchased camping equipment for Glastonbury and other festivals. percent year-on-year in June – less than the latest CPIH* inflation rate of 7.9 percent, yet noticeably higher than in May (3.6

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Tennent’s celebrates summer of football with new campaign

Talking Retail

Lager brand Tennent’s is kicking off a “Made For This” campaign ahead of a return to “major” men’s football finals. The campaign includes a short film starring Scottish football star Ryan Christie, as well as outdoor advertising across Scotland throughout the summer.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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