Advertising Outdoor Promotions Returns 
Talking Retail
MAY 20, 2021
Lager brand Tennent’s is kicking off a “Made For This” campaign ahead of a return to “major” men’s football finals. The campaign includes a short film starring Scottish football star Ryan Christie, as well as outdoor advertising across Scotland throughout the summer.
Retail TouchPoints
AUGUST 15, 2022
In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).
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Retail TouchPoints
JANUARY 28, 2022
Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.
Shopper Motion
OCTOBER 28, 2022
Retail Media has become essential in the current advertising environment. There isn’t a better time to promote a brand than when the customer is on a retail site, ready to buy a product. An offline campaign is defined as any form of advertising implemented away from a brand’s owned online channels. Outdoor: Billboards, Transit.
Retail Next
OCTOBER 15, 2019
There would be no such thing as retail shopping without a strong, returning customer base. They make videos that share information about an outdoor lifestyle or feature sponsored athletes telling personal stories. Alternately, the entries themselves could be user-generated videos that promote your brand.
Small Biz Trends
JULY 8, 2021
67% of customers admit that they bought something else while returning a product. To help you out, we have collected here east-to-implement gift card promotion ideas for your business. Advertising by Retailers. Retailers, regardless of their industries, run advertising campaigns to inform, persuade, and remind their audiences.
Retail Next
MARCH 10, 2020
If you’re creative, you can use Snapchat to market a variety of products, but it likely works best for gaming and outdoor sports. However, some studies suggest millennials are a great target demographic for email marketing: they check their email often and are more likely to be persuaded by a promotional email. Print Advertising.
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