Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Retail TouchPoints
SEPTEMBER 16, 2022
Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design. With Allie, it was a no brainer.” With Allie, it was a no brainer.”
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