Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. And based on data from Adobe Analytics , online spending during the Q4 holiday season (November 1 – December 31, 2023) increased by 4.9% billion, up 7.5%
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