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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

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Dunkin’ Names New CMO

VMS

Previously, Acevedo worked as the VP of Marketing for Coca-Cola North America and was also the General Manager of the brand’s tea offerings; he’s credited with overseeing the 2018 relaunch of the Diet Coke brand. The post Dunkin’ Names New CMO appeared first on Visual Merchandising and Store Design. Rafael Acevedo.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Certain demographics may be more or less receptive to different types of images or advertisements. This strategy underscores the importance of thoughtful content management, focusing on enhancing the viewer’s experience through clear, concise and visually coherent updates.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? And how to design based on the rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. The glossy flash-lit studio style of typical advertising photography stands in contrast to most amateur snapshot photography produced on mobile phones today.

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Stimulating Impulse Purchases When the Thrill is Gone

Retail TouchPoints

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Consumers also could be making less frequent trips to physical stores as a way to manage the impact felt from inflation. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics.

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Reflect Systems Debuts Summer ‘21 Release

VMS

(PRESS RELEASE) DALLAS — Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage its digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration.