Stimulating Impulse Purchases When the Thrill is Gone
Retail TouchPoints
AUGUST 28, 2023
Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. Consumers also could be making less frequent trips to physical stores as a way to manage the impact felt from inflation.
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