Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 255

Merchant Services Social Commerce Checkout Payment Services 255

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 267

Advertising Marketing Social Commerce Consumer 267

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 226

Advertising Fashion Point of Sale Marketing 226

Retail TouchPoints

SEPTEMBER 12, 2023

“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop. and managed by the U.S. The company also reiterated that all TikTok-protected U.S. user data is stored in the U.S.

Merchant Services 242

Merchant Services Payment Services Shopping Checkout 242

Retail TouchPoints

AUGUST 24, 2023

Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].”

Shopping 200

Shopping Merchant Services Fulfillment Social Commerce 200