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Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. The way you phrase sales and advertisements can drive psychological triggers.

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7 Tips for Wholesale Inventory Management

Independent Retailer

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Offer Promotions & Product Markdowns.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers. Cooperative Advertising: This involves brands contributing toward the advertising costs of a retailer.

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Why Nike’s China rebound is still up in the air

Inside Retail

It all comes at a cost While Nike’s global top line grew strongly in FY23 as a whole, gross margin was down a whopping 250 basis points, due to higher input, freight and logistics costs, and markdowns to clear unsold inventory.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy. On your own website, the options are nearly endless for how you want to package, advertise, and bundle your assortment—and which pricing strategies you want to use.

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How to Treat Pricing Like a Brand Guardian

Wiser

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. They’ll know you’ll treat them right if something goes wrong and that your products or services will work as advertised. One such role is the brand guardian.

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