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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Originally located on a dock in downtown Seattle, the company expanded into manufacturing awnings and moved into downtown, changing its name to Puget Sound Tent and Awning.

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Capitalize on Summer Markets & Festivals

Independent Retailer

There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals. Especially for brands who are just starting out or do not yet have a storefront, summer markets and festivals are great ways to get your company name out there and make some sales. Make This Your 2022 Goal.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium experiential marketing. Brands will also be able to run fully immersive, integrated campaigns by combining experiential space with premium media through Landsec’s Spotlight platform.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

The product is definitely the hero and customers are able to get an amazing styling experience in the new stores,” Yd’s head of marketing and creative Jeremy Taylor told Inside Retail. The menswear business will share the location of one of its billboards through its social channels, andhang a new suit off the bottom of the billboard.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive. They are also using the space for transitional or pop-up events for retailing and or fitness.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Most importantly, loosen up! Crowdsource imagery from the web.