Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 265

Marketing Promotions Advertising Comparison Shopping 265

Retail TouchPoints

FEBRUARY 3, 2021

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. But a separate survey from Motive.co

Marketing 273

Marketing Advertising Consumer Customer Retention 273

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Listen to the session on demand.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. 61% of consumers would rather buy from brands that have physical locations than the ones that have only web stores, reports Google. Advertising by Retailers. The US outdoor ad market is projected to touch $3.84 Gift Cards. image: First Data.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19