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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

Retailers can also review historical footage to decide where they should position staff, signage or kiosks offering free face masks. In the event that an associate informs the store of a COVID-19 diagnosis, video content analysis can help with contact tracing. Store Security. Contact Tracing. Customer Demographics.

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The Impact of AI Technologies on Retail: Examining Benefits and Transformations in Shopping

V Count

By having a more comprehensive understanding of customer flow and behavior, retailers can fine-tune their marketing, product placement, and overall store layout strategies to enhance the shopping experience, increase customer satisfaction , and ultimately drive higher sales.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area.