Advertising, Health & Wellness, Marketing and Promotions

Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines empowerment

A1 Retail

MARCH 8, 2024

Faced with the challenge of redefining Sweaty Betty’s 25-year-old core mission of empowerment to reflect modern times, Fluoro set out to speak to women’s evolving relationship with exercise, as they increasingly prioritise health, wellness and capability over conforming to body ideals. of female-first activewear.

Advertising

Advertising Health & Wellness Promotions Marketing

Hy-Vee gives executives new leadership roles

Mass Relators

DECEMBER 21, 2022

and will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee. Georgia Van Gundy was promoted to chief of staff, in addition to executive vice president and chief customer officer. Donna Tweeten. Aaron Wiese.

Promotions

Promotions Health & Wellness Finance Marketing

Experience Retail Today

Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines empowerment

Hy-Vee gives executives new leadership roles

Webinars

Stay Connected