Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines empowerment
A1 Retail
MARCH 8, 2024
Faced with the challenge of redefining Sweaty Betty’s 25-year-old core mission of empowerment to reflect modern times, Fluoro set out to speak to women’s evolving relationship with exercise, as they increasingly prioritise health, wellness and capability over conforming to body ideals. All videos and visual assets can be found here.
59 
Let's personalize your content