article thumbnail

Sweaty Betty calls time on toxic exercise narratives with new brand outlook that re-examines empowerment

A1 Retail

Faced with the challenge of redefining Sweaty Betty’s 25-year-old core mission of empowerment to reflect modern times, Fluoro set out to speak to women’s evolving relationship with exercise, as they increasingly prioritise health, wellness and capability over conforming to body ideals. of female-first activewear.

article thumbnail

Hy-Vee gives executives new leadership roles

Mass Relators

and will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. He was promoted through various executive leadership roles in merchandising, marketing, strategy and operations before being named president, chief operating officer, in December 2021. Aaron Wiese. Kevin Sherlock.

article thumbnail

Why Chemist Warehouse wants to educate customers about clinical trials

Inside Retail

The organisations are working together to showcase potential trials in Chemist Warehouse stores, as well as through online and traditional marketing channels, to increase participation levels. Clinical trials are generally used to test new treatment options, as well as compare new options to more established ones.