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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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5 Must-Have Products to Advertise Your Business for 2022

Retail Minded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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5 Ways To Maximize Retail Business Financing

Retail Minded

One of the biggest challenges that you’ll face is related to finances. Many retail businesses are able to operate seamlessly with sufficient financing. If you’re not eligible for a bank loan or don’t want to take one, alternative financing options are available, such as asset-based lending. . Market Your Brand Wisely .

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 The finance sector is the fastest growing at 19 per cent year on year, as financial institutions recognise the value of their vast media ecosystems and customer bases.

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Four Ways Ecommerce Brands can Overcome the Overstock of Excess Inventory

Retail TouchPoints

This means the way consumers shop has drastically changed as new financing options rise in popularity. Advanced marketers will focus on new forms of data to understand ways to surgically offer their incentives, instead of sitewide promotions that may reduce their margins. Offer bundles to boost order values.

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Choosing the Right Funding to Fuel Your Brand’s Growth

Rangeme

Without sufficient funds to invest in inventory, marketing, and infrastructure, even the most promising ventures can struggle to gain traction. Meanwhile, the right financing strategy can provide the resources needed to grow and thrive. Furthermore, relinquishing payment collection control to a third party can be an unwanted step.