Retail TouchPoints
JANUARY 31, 2025
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.
Retail TouchPoints
MARCH 18, 2025
Still, scripted television is a new realm for the department store, and certainly not the kind of project that most retailers would take on. For several years now Macys has been working to prove its own resilience as the department store sector undergoes massive upheaval.
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Inside Retail
DECEMBER 9, 2024
days, on par with other department stores. She noted that while most retailers advertise five business days for a refund on their website, the reality looks different. Their approach sets the standard for returns and highlights their commitment to a seamless customer experience.
Inside Retail
APRIL 28, 2025
The monetisation of retail assets has come a long way since department stores like Myer and David Jones first sold physical space within their stores. It uses advertising inventory, including a retailers owned channels, such as online and in-store. Suppliers deserve a return on investment and clear reporting.
Inside Retail
NOVEMBER 27, 2024
Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out). It also provided customers with more time to shop these deals.
Inside Retail
JUNE 26, 2025
Whether it’s in a livestream or a department store, Kennedy believes real-time authentication will soon be as familiar as scanning a barcode. This demographic is budget-conscious and value-aligned, prioritising peer validation over traditional advertising, which they find increasingly untrustworthy.
Retail Focus
MARCH 25, 2025
Grocery stores that promote organic or specialty foods frequently include budget lines to attract customers who can no longer afford premium items. When inflation is high, department stores expand their clearance sections. Value replaces aspiration across advertising.
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