Advertising Customer Retention Markdowns Marketing 
Wiser
NOVEMBER 29, 2023
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Contests and sweepstakes: These can engage customers, increase brand awareness, and stimulate sales. What is Trade Promotion? What is Consumer Promotion?
Retalon
AUGUST 5, 2020
Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. CSI Market estimates the retail industry turns its inventory around 7.5 This avoids markdowns that cut into profit margins. times per quarter.
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