article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Contests and sweepstakes: These can engage customers, increase brand awareness, and stimulate sales. What is Trade Promotion? What is Consumer Promotion?

article thumbnail

8 Effective Ways to Increase Profit Margins in Retail

V Count

Is there room to increase prices without pricing yourself out of the market? After that, you gradually increase the price as your market share grows. When possible, avoid markdowns because they are good for decreasing profits. Focus on customer retention rather than acquisition. Be smart on your pricing strategy.

article thumbnail

12 Critical Retail Industry Performance Metrics (2020)

Retalon

Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. CSI Market estimates the retail industry turns its inventory around 7.5 This avoids markdowns that cut into profit margins. times per quarter.