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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?

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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. Beyond amusing campaigns, however, the overall Aldi customer experience quickly defaults to being value-driven.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

The planned upgrades follow soft launches of the concept earlier this year in Torrance, Calif., The revamped stores will feature a new layout designed to support one-on-one customer experiences. “We remain focused on continuing to expand and enhance our customers’ shopping experience.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.