Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
Speaking about their decision not to have eCommerce John Bason, finance director of Primark’s parent company Associated British Foods said: "the cost to support home delivery can't be supported with our price points." If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.
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