Advertising Cross Merchandising Customer Experience Point of Sale 
Wiser
SEPTEMBER 12, 2022
The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. We’re all familiar with the classic “AIDA Model” sales funnel: Attention, Interest, Decision, Action.
Wiser
MAY 14, 2020
The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. We’re all familiar with the classic “AIDA” sales funnel: Attention, Interest, Decision, Action.
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