Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Marketing 280

Marketing Advertising Retail Marketing Consumer 280

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 260

Wholesale Consumer Marketing Advertising 260

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

Marketing 243

Marketing Consumer Advertising Retail Marketing 243

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. DCO can streamline the media and creative process, offering a one-stop shop for marketers through the use of dynamic templates and complex decisioning.

Accounting 261

Accounting Finance Marketing Consumer 261

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Advertising 276

Advertising Consumer Shopping Marketing 276

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

Customer Experience 315

Customer Experience Social Commerce Advertising Shopping 315

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. No one would have dared ask Americans to choose between their two favorite sports — shopping and football. Remember the Black Fridays of yore?

Shopping 277

Shopping Advertising Consumer Accounting 277

Retail Minded

FEBRUARY 20, 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 281

Marketing Promotions Advertising Comparison Shopping 281

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 276

Advertising Fulfillment Customer Experience Marketing 276

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Direct-to-consumer selling. Australians spent an unprecedented $50.46 Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

Marketing 258

Marketing Consumer Advertising Retail Marketing 258

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130

Marketing Fashion Returns Shopping 130

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re This requires a shift in mindset and approach; and.

Advertising 279

Advertising Marketing Spend Marketing Customer Experience 279

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130

Location Retail Marketing Marketing Accessories 130

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 246

Advertising Marketing Consumer Returns 246

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. Now, technologies like AI can manage those processes more quickly than ever before, and even support marketers as a creative partner in the stages of ideation.

Marketing 256

Marketing Advertising Management Consumer 256

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Prime Day and its halo effect mark July. Learn From: Electronics.

Marketing 204

Marketing Beauty and Health Sporting Goods Advertising 204

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 175

Marketing Advertising Consumer Planning 175

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io

Advertising 271

Advertising Social Commerce Consumer Marketing 271

365 Retail

APRIL 2, 2024

Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing. Retailers are increasingly adopting a sophisticated approach to pricing, balancing affordability with perceived value.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

DMS Retail

JANUARY 19, 2024

These sophisticated programs are capable of creating personalized shopping experiences, offering product recommendations, and providing round-the-clock customer support. One significant advantage of AI in retail is its ability to analyze vast amounts of data. we have 2 “AI in Retail” workshops to choose from: 1.

Boutique 40

Boutique Target Market Advertising Consumer 40

Retail TouchPoints

APRIL 28, 2021

We predict most of the shopping to happen in the three-to-five day window prior to the holiday, with May 5 and 6 forecast to be the busiest online shopping days. With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1.

Jewelry 156

Jewelry Fashion Marketing Apparel 156

Independent Retailer

NOVEMBER 4, 2021

retail marketers claim to have lost sleep due to worrying about how the pandemic would impact their business. retail marketers are investing in improved personalization to better prepare themselves for the future of ecommerce, with omnichannel strategies partially shaped by the evolving behaviors and interests of individual consumers.

Advertising 71

Advertising Retail Marketing Consumer Marketing 71

365 Retail

JULY 18, 2023

Overstocking began last year due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

Wiser

SEPTEMBER 6, 2022

The bottom line is that price is always top of mind for consumers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. Most retailers have rules for when and how they will price match. Increased Consumer Confidence.

Drop-Shipping 144

Drop-Shipping Advertising Operating Expenses Consumer 144