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Itching to Twitch: Inside the world of live-streaming

Inside Retail

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work?

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

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The use of AV technology in the retail sector and how it can be utilised during the festive season

365 Retail

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

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5 Ways Retailers Can Use Video Marketing

Retail Next

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. As a brand, North Face excels at video marketing.