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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. Now, instead of one or the other, consumers are using both offline and online channels seamlessly within the same buying journey.

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AV in retail: Putting the customer first

Retail Focus

Toni Viñals, CEO at nsign.tv, says: “The retail sector is facing a stage of reinvestment in its business models in physical establishments with the desire to achieve a return to normality by offering consumers better shopping experiences that are both safer and more interactive so that the customer’s journey is as attractive as possible.”.

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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. Retail workers have access to information about products, promotions, and pricing instantly. As we know, the retail industry is under pressure as consumers shift their spending to online retailers.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Klein has over 17 years of experience in CPG advertising, with deep knowledge in the retail media industry in both traditional and digital media.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

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Facial Recognition: Will Consumers Welcome the Technology?

Wiser

Perhaps more importantly, will consumers welcome the technology? Then, store associates can greet the person individually and give them a customized experience or recommend specific products and promotions that match the shopper’s history. Better Consumer Data. Consumer Sentiment on Facial Recognition.

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How the POS Can Help Retailers Prepare for the Holidays

Star Miconics

Between the labor shortage, supply-chain issues, and the stock market crash, it’s a wonder how retailers can keep up with consumers at all. Self-Service Kiosks. In the 2022 Digital-First Customer Experience Report , 81% of surveyed consumers in the US and UK expect more self-service options. And shoppers love them, too.