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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Retail TouchPoints

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. Grocers can offer high-conversion, personalized ad placements to CPGs.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

For this reason, there have been major investments in exciting retail activations from some of the biggest grocers in the world, with a particular focus on bringing the online and in-store shopping experiences together in one seamless checkout. grocers are valued at $8.5 boasting 365 locations.

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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

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Retail Media, Grocers Predictions, and the Super Bowl - Weekly Snacks #42

Tokinomo

In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advertising of big games. The food company is pointing out that "LVII represents 57" and encouraging consumers to cast their vote against the use of Roman numerals for a chance to win a rare ketchup bottle.

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Instacart, Roku Double Down on Shoppable TV Partnership

Retail TouchPoints

The new interactive ad formats include: Shoppable ads: CPG advertisers can create a direct path to purchase from their Roku ad creative via text messaging or QR code, with Instacart as the landing destination. Brands can now better reach consumers on Roku by delivering more relevant ads based on their Instacart purchase behavior.

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Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Retail TouchPoints

With swipeable, shoppable interactivity, consumers can engage directly with brand and product videos. On-site hosting provides businesses with direct access to consumer data and monetization opportunities of their shoppable video content. Albertsons Cos.’

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