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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

Marketing 310
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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! On the subject of fashion seasons he said, “’The consumer isn’t driving seasonality it’s the retailer that drives it.

Fashion 59
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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others).

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Jason & Scot Show Episode 303 Amazon, Walmart and E-com Q4 Results

Retail Geek

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Apparel 52
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Jason & Scot Show Episode 284 Annual Predictions 2022

Retail Geek

Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. Yeah they’re serving a bunch of consumers yeah.