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What to learn from Bunnings’ move into Australia’s $3bn retail media market

Inside Retail

The monetisation of retail assets has come a long way since department stores like Myer and David Jones first sold physical space within their stores. It uses advertising inventory, including a retailers owned channels, such as online and in-store. Suppliers deserve a return on investment and clear reporting.

Marketing 240
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How Rising Prices Shape Consumer Behavior

Retail Focus

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

Consumer 130
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

Markdowns 241
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Belk Launches Retail Media Network, Touting Access to High-Earning Women

Retail TouchPoints

Department store retailer Belk has debuted the Belk Media Network using technology from Criteo , offering brands and agencies access to its audience of high-earning, predominantly women shoppers via ads on its owned-and-operated properties. Belk, which operates nearly 300 stores across the Southeast U.S.,

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

They demand little from viewers, each episode lasts a minute or two, easily consumed between subway stops or during lunch breaks. Consumers are tired of obvious ads being shoved in their faces or having their feed interrupted by commercials. Further reading: Whats driving the transformation of Chinas department stores?

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. Department stores in Australia have traditionally played around teen and tween clothing, but not beauty or cosmetics,” Rigby said.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.