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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches.

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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ to ‘Look at this amazing DTC brand! Everyone should do this.’

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Here’s one scenario for an ecommerce website: Someone gets an email advertising a few shirts. Are they in stock? Salesforce also addressed support for building and sending AMP emails in 2021.

Marketing 275
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Getir and the rapid rise – and equally rapid downfall – of speedy grocery

Retail Gazette

Turning a blind eye to the mediocre performances of longer standing competitors Deliveroo, Amazon and Just Eat, venture capitalists and start up CEOs forged their way to misguided glory, chasing mirages of untold successes down a dead end path. Huge expansion, rapid investment and growth have all dissolved in a matter of three years.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

People have been saying “Retail is dead” for several years now. No, retail isn’t dead. Bad retail is dead. Missed sales due to inventory stockouts are a drain on revenue, unsold merchandise is a drain on cash flow, and carrying too much stock in the backroom is a waste of space that could otherwise be generating sales.

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Why Ultra Fast Delivery Companies are Struggling

Indigo 9 Digital

Traditional brick and mortar retail was dead and fast delivery took over. The benefit to consumers of placing orders with the likes of Gopuff is clear. per order even when advertising costs of $78 per order were not taken into consideration. By Tricia McKinnon Once the COVID-19 pandemic hit all things eCommerce took off.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.