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Kristen Wiig returns as ‘Target Lady’ in campaign

Mass Relators

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Deals will now be automatically applied at checkout, eliminating the need for members to search for individual offers.

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Walmart and Roku Team Up to Take on TV Commerce

Retail TouchPoints

Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order. A Walmart purchase confirmation is then emailed to the customer with shipping, return and support information.

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Amazon to Offer Same-Day Store-Based Delivery for PacSun, GNC, Diesel and More

Retail TouchPoints

Available to retailers that also sell on the Amazon Marketplace, the expanded seller offering will see Amazon associates pick up and deliver online orders from retailers’ stores to Prime members who select the option at checkout. Now, Amazon is increasingly making its logistics services available outside of its own ecosystem.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. which Yan said should enable faster shipping times on those products for North American customers. Reducing shopping and shipping friction. The company also is considering offering free shipping on orders above certain spending thresholds.

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

Inflation, production costs and the rising cost of advertising on Amazon have been hard on SMBs, so it’s definitely advantageous for Amazon to support these sellers that make up a huge portion of its sales during this key time.” To access the deal, shoppers must be Prime members and use the Buy with Prime option at checkout.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. Take mattress retailer Casper.