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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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Top Retail Marketing Tools to Boost Your Business  

Rain Pros

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: Keep a pulse on local events that bring in extra tourism to your area, and double down on your local retail marketing efforts during these times for a wider audience pool.

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Analysing the role of artificial intelligence in retail

Retail Focus

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. Overgaard said AI applications transcend the shop floor.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Think of it this way: first-party data may reveal someone’s favorite style of jeans or even their favorite brand, but zero-party data, when done effectively, will tell a marketer when someone is planning a night out on the town next week. So how should retailers use zero-party data?

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. This will ensure a seamless experience from first click to checkout.

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