What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape
Retail TouchPoints
AUGUST 13, 2021
And then on the other side you have ecommerce technology advancing enough to be able to power headless capabilities, like a headless checkout within someone else’s app. At the end of the day, the channels are all blurring — Google used to be an advertising platform, now they have Buy on Google, which makes them a marketplace.
Let's personalize your content