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The importance of audience segmentation in Retail Media Networks

Shopper Motion

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

In the Fireside Chat with Musab Bulbale, How Does Walmart Win in Beauty, Bulbale explained that Gen Z is the future that needs to be addressed in retail today. The CPG industry has rapidly studied, adopted, and implemented digital aspects such as e-commerce, social media, apps, online advertising, and more.

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Vasos extolled for accomplishments

Mass Relators

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s In 2001, Vasos joined Longs Drug Stores Corp. Vasos further leaned on his drug store roots by redefining Dollar General’s health and beauty offerings, transforming those categories into a destination for customers.