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Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.
To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.
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For example, a temperature-monitoring label could indicate whether the package and its contents have been exposed to dangerously high or low temperatures in transit, enabling quicker decision making at the point of sale and providing greater confidence for consumers who have sensitive or perishable items shipped directly to their homes.
Link your network to point-of-sale and inventory data Linking the screen software to inventory data can help a store promote products like produce that might be nearing its expiry date, for example or that suspends a product promotion if stock levels are running low. Anything really.
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