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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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Salon Survival Guide: Coronavirus Edition

Merchant Marverk

Why The Beauty Industry Is Going To Be Hit Hard By Coronavirus. Worse still, many salon workers are contractors, who have to build their own business from the ground up and keep a book of clients—and many of these workers don’t have health insurance. Please check out the resource hub we've created. Sell Online.

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Multi-Level Marketing Gets Multi-Level Attention

Hunton Andrews Kurth

Multi-level marketing has touched us all – whether it be purchasing beauty products, essential oils, or health supplements from a friend through social media, or receiving an invitation to join a team of seemingly successful people working their “side hustle.” dba LuLaRoe et al.,

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How customer-centric is your packaging?

Retail Dive

For example, a temperature-monitoring label could indicate whether the package and its contents have been exposed to dangerously high or low temperatures in transit, enabling quicker decision making at the point of sale and providing greater confidence for consumers who have sensitive or perishable items shipped directly to their homes.

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Brands are missing massive opportunities by not advertising on in-store screens

Inside Retail

Link your network to point-of-sale and inventory data Linking the screen software to inventory data can help a store promote products like produce that might be nearing its expiry date, for example or that suspends a product promotion if stock levels are running low. Anything really.