How Vegemite the wartime spread became a 100-year-old icon
Inside Retail
JULY 11, 2023
The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Vegemite WWII Advertisement.
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