How Vegemite the wartime spread became a 100-year-old icon
Inside Retail
JULY 11, 2023
Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J.
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