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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. FLASH SALE!

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?