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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Value Many Australians might associate “made in China” with cheap price tags and low quality. Concerns are rising that Temu and its suppliers may be operating at a loss.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

Now, the Camp team is reflecting on its success and implementing a plan to further improve the product discovery tool for year-round revenue creation. “We She focuses on discovering ways to digitally represent what the Camp brand has become known (and loved) for: unique moments of discovery and delight.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. And this plan has worked!

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Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. How are Pricing and Brand Value Related? Pricing plays an important role in shaping consumer perceptions about a brand.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. Perhaps we can ask a few questions to better understand the problem a brand like Ogilvy is trying to address: Is it body image editing that needs to be addressed, or is society dealing with a body perfectionism problem?

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. What Does It Mean to Increase Your Revenue?