How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’
Retail TouchPoints
OCTOBER 26, 2023
It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. As a result, our media offering grew on-site and off-site at the same time. As a result, our media offering grew on-site and off-site at the same time.
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