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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) (This will of course be equally useful for merchantsadvertising campaigns.)

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. A pop-up PDP (Product Detail Page) opens where they can add items to their cart and then either return to reading or check out. “So

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. share of ecommerce payments. of ecommerce spend.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.