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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. Building an Online Presence.

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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We million members.

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Wholesale Dropshipping

Independent Retailer

The wholesale product manufacturer creates, packages, and ships the product out to your customer for you, making this a low maintenance business model. In the current web-based world of retail and wholesale, dropshipping makes a lot of sense. Begin Marketing Your Dropshipping Business. What is Dropshipping? back to top.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail Minded to Produce a Series of Educational Sessions at ASD Market Week

Retail Minded

ASD Market Week, one of the nation’s most comprehensive trade shows for consumer merchandise in the United States, will welcome a series of educational sessions produced by Retail Minded at their March 10-13, 2024, trade show in Las Vegas. ASD Market Week is held twice a year in Las Vegas.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. What are your top priorities?

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