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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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Choosing an Alternative to Worldpay for Payment Processing

Rain Pros

Worldpay has captured a considerable percentage of market share, attaining the status of top acquirer with acceptance in 146 countries, spanning 135 currencies in more than 220 markets. Worldpay processes more than 130 million transactions on a daily basis, supporting in excess of one million merchants across the globe.

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Choosing an Alternative to Worldpay for Payment Processing

Rain Pros

Worldpay has captured a considerable percentage of market share, attaining the status of top acquirer with acceptance in 146 countries, spanning 135 currencies in more than 220 markets. Worldpay processes more than 130 million transactions on a daily basis, supporting in excess of one million merchants across the globe.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) (This will of course be equally useful for merchantsadvertising campaigns.)

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Digital Service (USDS).

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.