Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. Wayfair uses advertising to buy growth. billion on advertising on $13.7 Wayfair’s customers who shop infrequently put pressure on marketing spend.
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