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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

Without many options at home you simply head out of the door and grab a quick bite to eat at your favourite local restaurant. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. Do you like this content?

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. Competition for the new wave of mattress companies was quite fierce.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. While it’s convenient to look at page after page of pretty blue couches online you can’t beat the experience of a store that is beautifully styled like West Elm.

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

By Tricia McKinnon For a while there was a noticeable rivalry between McDonald’s and Burger King but at some point McDonald’s pulled ahead and hasn’t looked back since. Not wanting to be left behind Burger King is embarking on a transformation plan it hopes will win over the hearts of customers at home and abroad. More marketing spend.