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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. Going global.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ was notified in April 2020 it was at risk of being delisted from the New York Stock Exchange if its stock price didn’t stay above $1 for 30 consecutive days.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

Available at Amazon Fresh in store and online, as well as through Amazon.co.uk , the brand’s mission is to give shoppers gobsmacking quality and outstanding value. There is also a two-week London-wide digital outdoor and digital display campaign. With byAmazon groceries, consumers can expect more wow in their weekly shop.

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Why retail needs a whole new strategy to target Gen Z

Inside Retail

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Outdoor 264
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Kathmandu unveils global rebrand ahead of overseas expansion

Inside Retail

New Zealand outdoor and lifestyle retailer Kathmandu has taken the wraps off its major global rebrand today, shifting its focus to become more accessible, inclusive and fun, as it prepares for international expansion into Europe. Instead, the sector is now about wellness and encouraging people from all walks of life to enjoy the outdoors.

Outdoor 246
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

I think necessity breeds invention and creativity, so shopping center owners are definitely trying to figure out how to leverage or take advantage of opportunities to provide newer and different experiences,” said Michael Lee, VP at CallisonRTKL in an interview with Retail TouchPoints.

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